The Science Museum will allow visitors free entry to its Wallace & Gromit Present A World of Cracking Ideas exhibition with the launch of two special offers – Flat Cap Friday and Is Your Name Wallace? running from Monday 5 October until the exhibition closes on Sunday 1 November.
On Friday 9 October, the museum will launch its first Flat Cap Friday. Like Wallace himself, visitors must come to the museum wearing a flat cap to gain free entry into the exhibition. The offer will run for a whole day, on every Friday of the month until 30 October.
Visitors can also take advantage of the Is Your Name Wallace? offer. This offer is open to anyone whose name contains Wallace – either first name, middle or surname. Visitors will be asked to provide photo identification, such as a passport or driving licence, at the ticket desk to be let into the exhibition. The offer will run every day from Monday 5 October.
The family-oriented exhibition takes visitors on a tour of 62 West Wallaby Street, the famous home of Wallace & Gromit, where they can take in objects from the Science Museum’s collections, whilst interacting with some of Wallace’s own cracking contraptions such as the Tellyscope II and the Blend-o-Matic.
Visitors will discover the role innovation plays in everyday life and encouraged to come up with their own creative ideas and learn how to protect these through intellectual property (patents, trade marks, designs and copyright).
The exhibition is an Aardman experience at the Science Museum, supported by the Intellectual Property Office and produced by SGA. The exhibition runs until Sunday 1 November.
Terms and Conditions apply – for details visit www.sciencemuseum.org.uk
Entry to the Science Museum is free.
Normal ticket prices (excluding offer) for exhibition: Adults: £9.00, Conc: £7.00, Family (1 Adult, 2 Children): £21.00, Family (2 Adults, 2 Children): £30.00 Book now.
Ends
For further press enquiries, please contact Laura Singleton in the Science Museum press office on 020 7942 4364 or email laura.singleton@sciencemuseum.org.uk
Notes to Editors
The exhibition has been developed by Aardman Animation in partnership with the Intellectual Property Office and the Science Museum to inspire children and adults to be innovative and creative. It also aims to encourage children to appreciate the value of their own ideas and to understand how they can exploit these if protected by intellectual property rights.
• The £2.1 million exhibition will run until Sunday 1 November and is funded by the Intellectual Property Office.
• The Science Museum is home to more than 15,000 objects and provides a fascinating insight into the worlds of science, technology, medicine and industry. Hands on galleries, drama characters and science shows bring to life the past, present and future of human scientific ingenuity. See and interact with major scientific advances from the last 300 years, from original working steam engines to the actual Apollo 10 command module, all spread over seven floors in a building ¼ mile long. A giant IMAX cinema and exhilarating simulator rides make the Science Museum a thrilling day out. In addition, the Dana Centre, the Science Museum’s annex dedicated to discussing contemporary and controversial science, brings live debates, science art installations, experiments and stand-up comedy to everybody over 18 who wants a thought-provoking night out. The museum was established with the profits from The Great Exhibition of 1851 and is now one of the top visitor attractions in the UK. The Science Museum is free and open seven days a week. Visit www.sciencemuseum.org.uk
• Aardman, based in Bristol, co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars®.
• Aardman’s multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. (www.aardman.com; www.wallaceandgromit.com)
• SGA Productions will design and produce the exhibition on behalf of Aardman. www.sgaproductions.com
• Nick Park joined Aardman in 1985 where he completed “A Grand Day Out”, Wallace and Gromit’s first adventure.
• The Intellectual Property Office is within the Department for Business Innovation & Skillsand responsible for the national framework of Intellectual Property rights, comprising patents, designs, trade marks and copyright.
Its role is to help manage an IP system that encourages innovation and creativity, balances the needs of consumers and users, promotes strong and competitive markets and is the foundation of the knowledge based economy.
It operates in a national and an international environment and its work is governed by national and international law, including various international treaties relating to IP to which the United Kingdom is a party.
For enquiries about the Intellectual Property Office press or media activities please contact Sarah Challenger on 01633 814305 or Matthew Navarra on 01633 813813
The Intellectual Property Office web site can be found at www.ipo.gov.uk
