Annual Review 2011-12
By taking new directions, challenging visitors, employing exceptional standards of audience research and bridging the gap between science and culture, the Science Museum Group won people over to science and innovation in 2011-12.
Serious, ambitious, determined: it’s time for the Science Museum Group to punch its weight, because the nation’s future prosperity and quality of life depend on an urgent commitment to science and technology, says Ian Blatchford, Director, Science Museum Group.
Our commitment to audience research gives us a competitive edge - and a sound understanding of how to inspire visitors and the next generation.
We care for the best collections in the world at our five museums, and unique scientific firsts are the backbone of our exhibitions.
Against a backdrop of economic uncertainty, the Group finds innovative ways to cut costs, raise funds and meet demand from an enthusiastic public.