The Science Museum Group's commitment to audience research gives us a competitive edge - and a sound understanding of how to inspire visitors and the next generation.
The award-winning Atmosphere gallery helped to demystify the tricky subject of climate science this year thanks to the Science Museum’s unique approach to researching and understanding its audience.
The Group’s unique approach to outreach and knowledge sharing helped nearly 2 million under-16s to learn something new and exciting last year – and all in a setting as far removed from a classroom as you could imagine.
The Group's five museums achieved record visitor figures this year by doing what we do best – making sense of the culture of science and our industrial heritage.
Antenna: not just a hotbed of breaking news and feedback, but home to 22 displays and a host of events at the Science Museum last year.