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Box of 10 'Filtro Neto' cigarette filters, London, England, 1999

The front of this box carries the message “If you must smoke protect your health”. The makers of ‘Filtro Neto’ cigarette filters claimed their product would reduce the intake of tar and nicotine without changing the taste of a cigarette (tar is dangerous as it has potentially cancer causing properties). Cigarettes would be inserted into the filters and then smoked as normal. It was suggested that each filter could be used five to ten times before it lost its effectiveness.

Object number:

2000-7

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    Glossary: smoking

    A practice where a substance, most commonly tobacco is burned and the smoke inhaled. It is currently practiced by over one billion people worldwide (2008)

    Glossary: cigarette filter

    No description.

    Glossary: tar

    Inflammable blackish viscous liquid obtained by the distillation of wood or coal. As a constituent of cigarettes, tar is known to have cancer causing properties.

    Glossary: cancer

    Any cancerous tumour. It arises from the abnormal and uncontrolled division of cells which then invade and destroy the surrounding tissues. Cancer cells spread and can form secondary tumours some distance from the original.