Trade card advertising 'Golden Eye-Water', England, 1780
‘Golden Eye Water’ is recommended for all illnesses of the eyes, including poor vision and inflammation. It could be used as an eye wash or dripped into the eye using a feather as a dropper. It was guaranteed to have a long life. One bottle cost 1 shilling and 6 pence, equivalent to about £5 today – although discounts were offered for bulk purchases. Townly, who made and sold this secret preparation, claimed it was only available through him. He was well placed in his job as a nurseryman, where he looked after trees and plants, to get hold of the raw materials that made up his concoction.
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Glossary: trade card
Printed sheets, and later cards, bearing tradesmen's advertisements, often including an engraved illustration; produced from the 17th through the 19th century. Cards made later often included the name and address of a business concern and the name of its representative, and intended more for information than for advertising, use "business cards." For cards made later and distributed for advertisement, use "advertising cards," and for those made later and issued primarily to be collected, with or without advertisements on them, use "collecting cards."
The body’s response to injury. An inflammation is marked by redness, heat, pain, swelling, and often loss of function. The process leads to the elimination of noxious agents and of damaged tissue.