Trade card for Hingston and Company, chemist and druggist, England, 1802-1838
Trade cards were used as advertisements but also as receipts. This trade card is for a chemist and druggist based in Cheltenham, Gloucestershire, England, who prepared prescriptions with ingredients from a trustworthy source, the Apothecaries Hall. The image shows a bearded man and a snake coiled around a staff. This is a symbol of medicine and is associated with the Greek god of healing, Asklepios. “Hingston and Company” may refer to Andrew Hingston, a chemist and druggist based in Cheltenham, who went bankrupt on 4 May 1838.
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Glossary: trade card
Printed sheets, and later cards, bearing tradesmen's advertisements, often including an engraved illustration; produced from the 17th through the 19th century. Cards made later often included the name and address of a business concern and the name of its representative, and intended more for information than for advertising, use "business cards." For cards made later and distributed for advertisement, use "advertising cards," and for those made later and issued primarily to be collected, with or without advertisements on them, use "collecting cards."