Poster relating to smoking, London, England, c. 1971-1975
Marc Bolan was the lead singer of successful rock band T-Rex until his early death in a road accident in 1977. This poster used his celebrity status to discourage young girls taking up smoking. His grimace suggests he was an avid non-smoker and did not like girls who smoked! Young lungs are particularly susceptible to damage caused by smoking because they are developing. The Health Education Council hoped highlighting the £150 per year cost to fund a 20-a-day habit meant girls would be poorer and considered less attractive to the opposite sex. Today, 20 cigarettes a day costs you over £2000 per year.
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Notice, usually printed on paper, intended to be posted to advertise, promote, or publicise an activity, cause, product, or service; also, decorative, mass-produced prints intended for hanging.
Glossary: public health advertising