Leaflet relating to smoking, London, England, c. 1957
Research during the early 1950s linked smoking and the development of lung cancer. The Central Council for Health Education responded with this leaflet to highlight smoking related issues. Within the comic-style format, the fictional Wisdoms, an everyday British family, discuss smoking. The Wisdoms featured in many health-related leaflets in the 1950s. Here, father and son discuss smoking at school and in the home. They conclude it is a bad habit, and perhaps the son should not start and the father should visit his doctor and give up.
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Use for small printed works consisting of one sheet folded and not stitched or bound. For larger printed works, but generally of fewer than 80 pages, often with paper covers, use "pamphlets."
Glossary: public health advertising
Complete, nonperiodical printed works generally of fewer than 80 pages, often with a paper cover, sometimes short treatises on arguments or topics of current interest. For smaller printed works, of one sheet folded and not stitched or bound, use "leaflets."