‘Gonorrhoea’ lingerie used in TV ad campaign, London, England, 2007
These brown lingerie pants with pink ribbons feature the logo ‘gonorrhoea’ embroidered across the rear. They were used for the UK Department of Health’s ‘Essential Wear’ condom campaign. The campaign intended to increase condom use among young people aged 18-24. It was hoped this would reduce the prevalence of sexually transmitted infections (STIs). TV adverts showed couples in amorous situations and featured close-ups of their clothing labels which displayed the names of STIs, including gonorrhoea. Gonorrhoea is caused by a bacterium called neisseria gonorrhoeae or gonococcus. The bacterium is found in infected semen and vaginal fluids. It is the second most common STI in the UK, mostly affecting men aged 20-24 and women in their late teens. Using condoms is one way of avoiding STIs such as gonorrhoea. The pants were made for the campaign by designer lingerie company Alice and Astrid of London in 2007.
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Glossary: sexually transmitted infection
Any disease transmitted by sexual intercourse. STIs include HIV/AIDS, syphilis, gonorrhoea, some chlamydia infections and genital herpes.