‘Gonorrhoea’ belt used in TV ad campaign, London, England, 2007
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The logo ‘gonorrhoea’ features on the metal buckle of this brown leather belt. The belt was used for the Department of Health’s 2007 ‘Essential Wear’ condom campaign which intended to increase condom use among young people aged 18-24. It was hoped this would reduce the prevalence of sexually transmitted infections (STIs). TV adverts showed couples in amorous situations and featured close-ups of their clothing labels which displayed the names of STIs, including gonorrhoea. Gonorrhoea is caused by a bacterium called neisseria gonorrhoeae or gonococcus. The bacterium is found in infected semen and vaginal fluids. Gonorrhoea is the second most common STI in the UK, mostly affecting men aged 20-24 and women in their late teens. Using condoms is one way of avoiding STIs such as gonorrhoea.
Object number:
E2009.150.3
Related Themes and Topics
Glossary:
Glossary: belt
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Glossary: sexually transmitted infection
Any disease transmitted by sexual intercourse. STIs include HIV/AIDS, syphilis, gonorrhoea, some chlamydia infections and genital herpes.
Glossary: Keeping it zipped: controlling sexually transmitted infections
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