Felt badge used in TV ad campaign, United Kingdom, 2007
This felt badge resembles a school badge and has the logo ‘Chlamydia’ embroidered on the front. It was used within the Department of Health’s 2007 ‘Essential Wear’ condom campaign which intended to increase condom use among young people aged 18-24. It was hoped this would reduce the prevalence of sexually transmitted infections (STIs). TV adverts showed couples in amorous situations and featured close-ups of their clothing labels which displayed the names of STIs, including chlamydia. Chlamydia is caused by a bacterium called chlamydia trachomatis and is the most commonly diagnosed STI in the UK. It is often referred to as the ‘silent’ disease because it displays no obvious symptoms. Chlamydia is easily treated with antibiotics. However, it can lead to the more serious pelvic inflammatory disease in women if left undiagnosed. This disease carries a risk of infertility and the increased chance of an ectopic pregnancy (where the foetus develops outside the womb). A simple swab test or urine sample detects chlamydia. This is normally done through the local GP or a local GUM (genitourinary medicine) clinic.
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Objects bearing special or distinctive marks, tokens, or devices signifying membership, allegiance, authority, or qualification; usually worn on the person.
Glossary: sexually transmitted infection
Any disease transmitted by sexual intercourse. STIs include HIV/AIDS, syphilis, gonorrhoea, some chlamydia infections and genital herpes.
Glossary: Keeping it zipped: controlling sexually transmitted infections