Improving your memory
Practice can improve your memory for facts dramatically. Simple ways include associating a picture with a word, making up a story, or rhymes ('30 days hath September'). The key is to associate facts with meanings - a strategy used by professional memorisers, or mnemonists. Associations can sometimes lead to false memories - if you see a list of closely linked words (sugar, chocolate, cake), you might 'remember' a related word that was not in the list (sweet).