The steam-powered Soho Manufactory was not a single large production line, but it did
mass-produce goods. Samuel Johnson commented in his diary:

'Twelve dozen of buttons for three shillings! Spoons struck at once.'

Boulton employed different workers, each specialising in a small part of the production process. This meant that high-quality products, which previously only the wealthy could purchase, could be made at a price that many more people could afford. How were Boulton's wares sold to the mass market?