This is the Wedgwood & Byerley showroom at York Street, London, as illustrated in 1809.
Image: Wedgwood Museum Trust
A new way of marketing goods
As an ambitious businessman, Matthew Boulton recognised the importance of advertising his wares.
He did this by allowing visitors into the Soho Manufactory. Boulton also worked with the potter Josiah Wedgwood, who ran a saleroom in London.
Eventually the Soho Manufactory stopped receiving visitors, to prevent piracy of its designs and the theft of precious materials. However, Boulton was one of a growing number of industrialists who realised marketing was crucial to successful mass production.
