- Ground Floor Mezzanine
- Suggested duration
- 30 mins
- Opening Dates
- Wed 23 Nov 2011 - Tue 14 Feb 2012
- More things about
Innovative art production company Electroboutique (Russian artists Alexei Shulgin and Aristarkh Chernyshev) create interactive artworks which subtly communicate strong critical attitudes.
Encouraging participation through ‘Creative Consumption’, the artists generate a dialogue with their audiences through works which respond, reflect and re-version viewers in real time. The artworks use languages of pop culture, media and art histories, framed by a tongue-in-cheek appropriation of the language of corporate marketing speak.
Electroboutique pop-up at the Science Museum showcases a series of works made using live data, sophisticated custom electronics and bespoke software. The works have been created over the past seven years, and include two new works commissioned specifically for this exhibition.
At the same time as being great fun to experience and interact with, the works lightly raise more serious questions around art production, design aspiration, technological progress, consumerism, capitalism, media control, and the languages of corporate social responsibility.
Find out more about the Electroboutique Pop-up and other art in the Museum on the Science Museum Arts Projects website.
Electroboutique pop-up at the Science Museum is funded by Arts Council England.
With thanks to the Guido Charitable Trust and the Thistle Trust for their support.
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The image is of ‘Urgently’ by Electroboutique (Aristarkh Chernyshev), 2007.