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Amazon Launchpad’s first co-branded showcase in the UK lands at the Science Museum

A new collaboration between the Science Museum and Amazon Launchpad offers visitors to the museum’s shop a unique opportunity to interact with ground-breaking science-inspired products from some of the UK’s most exciting start-ups and technology entrepreneurs.

From innovative air quality monitors and immersive headphones to electric skateboards and foldable helmets, the cutting-edge product range showcases creative design and forward-thinking technology.

The Science Museum Group’s world class collection provides a unique backdrop for Amazon’s first co-branded physical showcase, giving a selection of eligible technology entrepreneurs the opportunity to sell their STEM-inspired designs surrounded by key scientific inventions that have helped shape the modern world.

Amazon Launchpad showcase at the Science Museum shop © Science Museum Group
Amazon Launchpad showcase in the Science Museum shop

Housed on the new 212sqm mezzanine level retail space, the Amazon Launchpad product range sits alongside a new range of science-inspired gifts and stationery featuring exclusive collaborations with leading design brands Darkroom London and Pentatonic.

Darkroom London have given their signature geometric style a mechanical twist in a reimagining of what a machine can be through a collection of bold homeware and gifting including tea towels (£10), hand-painted plates (£80) and science-inspired jewellery (£40/£50).
Pentatonic is a brand dedicated to the circular economy, using only post-consumer waste to create fully re-recyclable products, including their Handy Glasses (£40) made from thirty recycled smartphone screens. Smartphone glass is the most premium grade glass on the planet, but a low recycling rate means so much of it goes to waste once devices are discarded. Instead Pentatonic has turned it into strong, scratch-resistant glassware for the home or office. 
A newly developed stationery offer includes a range of ethically sourced notebooks, instruments and desk accessories, also featuring more playful items such as the Rocket Pencil Set (£7.95) and Solar System Erasers (£7.50) aimed at younger audiences. 

A focus on sustainability continues with a stackable lab stool from King & Webbon designed in collaboration with the Science Museum. Constructed from beech ply, the stool is made and finished by hand in the UK by designer-maker Andy King, inspired by the sturdy science lab stools he remembers from his school days. This innovative collaboration has been shortlisted in the Production category for the Wood Awards 2019 and, as part of this, will feature in an exhibition during the London Design Festival later in the year.
This new retail offer has been facilitated by the complete renovation and extension of the museum’s main shop, conceived by creative design agency Drinkall Dean to be a world-leading destination store for children's educational science products and science-inspired gift ranges.

Davide de Matteis, Head of Commercial Operations (Product) at the Science Museum Group, said: 'We're delighted to launch this unique new retail space to give visitors to the Science Museum a truly rewarding shopping experience which takes in souvenirs, gifts and desirable lifestyle items. Not only will this be a fantastic retail offer but a key part of the experience of visiting the Science Museum.' 

The new mezzanine level provides ample space for visitors of all ages to browse the many book offerings from educational and board books such as ‘First Explorers: Moon Landing’ accompanying the museum’s Summer of Space Festival to beautifully crafted keepsakes like ‘Planetarium’. Illustrated publications supporting galleries and exhibitions showcased at the museum also feature within the range, including ‘Science City, an exploration of craft, commerce and curiosity in London 1550–1800’, the gallery for which opens in September 2019.

Meanwhile, the shop’s ground floor continues to buzz with activity and experimentation, featuring zones dedicated to science kits, toys and books, as well as a refreshed souvenir and gift offer which provides exclusive lines for visitors to the museum and online.

These include the Science Museum’s successful licensed ranges such as science kits from Clementoni, a Science Museum Timeline game from Asmodee, brand new stationery ranges from The Monster Factory and drinkware from Root7.

Designer Angela Drinkall said: ‘We wanted to take full advantage of the uniqueness of the site and its architectural features for this project. We have maximized on the opportunities presented by the double-height space and multiple access points to offer a visual relationship between the shop and the museum’s galleries. Within the shop, the new mezzanine and lower levels are visually coherent, but each space still retains a distinctive look and feel to accommodate the different product ranges they will stock. The lower level retail environment encourages visitors to browse extensively and allows for intuitive navigation and ample space to pause and engage. On the mezzanine, a single colour laid in a geometric design combines with the ply and neutral grey tones to create a calmer, more sophisticated ambience.’


For further information about the Science Museum shop or any of the featured collaborations please contact Amrita Pal on 020 7942 4096 or

Images are available to download here (WeTransfer).

For further information on product lines please contact Group Creative Manager Sam Pilkington on


New mezzanine level of Science Museum Shop © Science Museum Group
New mezzanine level of Science Museum Shop © Science Museum Group
Science Museum main shop © Science Museum Group


‘Impossible Machines’ Collection

Darkroom London Impossible Machines collection for the Science Museum Group © Science Museum Group
Darkroom London Impossible Machines collection for the Science Museum Group © Science Museum Group

‘Former Lives’ Collection

Pentatonic Former Lives collection for the Science Museum Group © Science Museum Group
Pentatonic Former Lives collection for the Science Museum Group © Science Museum Group


The Science Museum Group 
The Science Museum Group is the world’s leading alliance of science museums, welcoming over five million visitors each year to five sites: the Science Museum in London; the National Railway Museum in York; the Science and Industry Museum in Manchester; the National Science and Media Museum in Bradford; and Locomotion in Shildon. We share the stories of innovations and people that shaped our world and are transforming our futures, constantly reinterpreting our astonishingly diverse collection of 7.3 million items spanning science, technology, engineering, mathematics and medicine. Our mission is to inspire futures - igniting curiosity among people of all ages and backgrounds. Each year, our museums attract more than 600,000 visits by education groups, while our touring exhibition programme and websites bring our creativity and scholarship to audiences across the globe.

Science Museum + Amazon Launchpad 
Amazon Launchpad and the Science Museum are collaborating to deliver Amazon’s first co-branded physical showcase for start-ups and entrepreneurs in the UK. Eligible Amazon Launchpad entrepreneurs have applied to have their products featured and sold in the Science Museum’s new retail shop. The Science Museum is one of the UK’s most popular visitor destinations, with over 3 million visits per year.
Amazon Launchpad is excited to support the Science Museum’s efforts to encourage and inspire interest in STEM disciplines and to enable start-ups to feature their exciting products in a physical space for customers to interact with first-hand.

Science Museum + Darkroom London 
Darkroom London has joined forces with the Science Museum to create IMPOSSIBLE MACHINES – an exclusive range of lifestyle products for you and your home, inspired by the beauty of geometry found in science. 

Darkroom London
Darkroom is a bold design brand and online retailer based in London. The Darkroom concept is defined by a love for the bold and the brave, the crafted and the curious. It strives to make good design accessible, whilst also questioning the norm.

Science Museum + Pentatonic 
Together, Pentatonic and the Science Museum want to inspire curious minds about the hidden ‘Former Lives’ within a range of design accessories and gifts. The range of accessories each showcase an unlikely material source that demonstrates the transformative role science has in addressing the problem of waste. From premium anodised metal keyrings engraved with ‘two aluminium cans’, to beautiful decorative throw cushions printed with ‘forty-five plastic bottles’, the former life of each recycled piece is made into a playful educational design feature. 

Pentatonic is the world’s first truly circular consumer brand, creating high-performance lifestyle, homeware and accessories using only post-consumer waste (trash).  Using cutting edge and industry leading technologies, everything created by Pentatonic is also fully re-recyclable ensuring all materials can remain in one continuous loop of applications, over and over again.  From iconic furniture silhouettes and component systems, to soft, tactile luxury fabrics, Pentatonic represents the future of consumer product design and manufacturing.  Based between in Berlin and London, their obsessive mission is to lead the world into the circular economy.

Drinkall Dean
Drinkall Dean is a hands-on design studio offering a large practice experience. We have created a design approach that identifies customer and visitor needs and expectations, an understanding of intuitive wayfinding, a sense of theatre and spectacle, all in-tune with our creative commercial thinking. We work within a number of commercial sectors, from retail, F&B, and hospitality to interpretive design for museums, galleries, and exhibitions. We have designed retail spaces for a number of historic and cultural sites, and each project presents unique opportunities. Our design for this new retail environment at The Science Museum, part of the masterplan projects, encourages visitors to browse extensively and take paths through the space that have been designed to allow for intuitive navigation, and ample space to pause and engage. A bold floor design creates a natural flow around the shop. On the mezzanine, we have used a single colour laid in a geometric design. Combined with the ply and neutral grey tones of the display units, this creates a calmer, more sophisticated ambience. Downstairs, colour is used more dynamically to delineate different areas of the space. This will be a vibrant showpiece for the museum’s core product ranges. A suite of playful, flexible and mobile display elements will give the museum infinite possibilities for displaying ranges and categories, and these are accented by vibrant pops of colour. All units are futureproofed for any new retail initiatives. New, controllable lighting has been installed throughout, upgrading the space and giving it a fresh, sophisticated mood.

Part of the Science Museum Group