Power UP runs Friday 22 July – Sunday 7 August
The Science Museum has come up with the perfect family-friendly summer holiday solution for kids who envisage endless weeks of house-bound gadget overload and parents who desperately want to swap consoles for culture... Power UP. This hands-on and fully interactive two week gaming event – running right from the heart of the Science Museum from 22 July to 7 August features the very best video games, computers and consoles from the past 40 years.
Running in partnership with leading gaming specialists European Gaming League (EGL), gamer girls and boys are in for a museum experience like no other. With over 160 systems and hundreds of games that are all fully operable and available to play on – from Pong and Pacman to Lego and Halo – there is something to suit beginners and experts, competitive parents, multiplayers, retro fans and everybody else in between.
The very latest Next Gen consoles such as PS4 and Xbox One will be on hand alongside classic titles Mario Brothers and Sonic the Hedgehog and a host of Disney and Batman games. So parents and kids alike can each show off their skills to the other!
Split into multiple zones, featuring the most loved and popular games linked by theme, content and brand – from Atari and SEGA to PlayStation and Nintendo, Power UP offers players of all ages the perfect opportunity to experience science, technology, engineering and maths (STEM) at its liveliest – up-close and hands-on.
Early programmable computers and classic 80s educational games will also be playable alongside the most current and contemporary of games – highlighting just how far and fast gaming culture has developed over the past 40 years.
Tickets are on sale NOW for the four times daily 90 minute sessions which kick off at 11.00 on 22 July. Day passes and family tickets are available and advance booking is advisable. Some tickets will be available to purchase at the museum on the day, subject to availability. Adult Only sessions for ages 18+ are also running in the evenings on 29 July, 30 July and 5 August and Power UP will run as part of the Science Museum’s July Lates on Wednesday 27 July.
Alistair Otto, Science Museum Group Commercial Experiences Manager comments: 'We really do feel this is THE ideal summer holiday solution both for kids who want to stay in and spend time online transfixed to their consoles and computers, and adults desperately keen to get them out to see the great, many museums London has to offer. Once here, not only do visitors get a unique opportunity to experience all of the very best games from the past 40 years – games that their parents grew up with – but they get to see that museums can be cool and exciting places offering experiences that can be relevant, fun, interactive and interesting.'
Power UP runs from Friday 22 July to Sunday 7 August at the Science Museum, London. It is recommended for ages 5+. Additional family friendly activities for all ages are running at the museum throughout the school holidays. Full details available via www.sciencemuseum.org.uk/powerup.
Press are invited to a private Power UP launch on Thursday 21 July at 17.30-20.30
For invite and launch details, please contact Jack@carouselpr.com
All other Power UP PR enquiries:
Rachel Furst, Freelance PR on 07957 457668 or email@example.com
Notes to Editors
Power UP runs Friday 22 July - Sunday 7 August
Daily sessions: 11:00-12:30; 12:45-14:15; 14:30-16:00; 16:15-17:45
Sessions at Science Museum Lates on 27 July: 18.15-19.15; 19.30-20.30; 20.45-21.45
Adult Only Evening Sessions: 29 July, 30 July and 5 August, 19:00-22.00
Ticket Prices for each daily 90 Minute Session:
Concessions £6.50 (4-16 years old)
Family of 3 £19.00 (must include at least one child under 16)
Family of 4 £23.00 (must include at least 2 children under 16)
Evening Session £12.00 (19.30-22.00) – over 18s only
Science Museum Lates £5.00 per 1 hour session – over 18s only
3 and under Free
Ticket Prices for Day Passes:
Entry to all 4 timed sessions on a specific day (excludes evening sessions):
Concessions £23.50 (under 16)
To book an all-day ticket please call 0207 942 4000 or 0331 241 4000
Tickets are available to book now via sciencemuseum.org.uk/powerup
Subject to availability tickets may also be available to buy at the museum on the day.
All gamers under the age of 16 must be accompanied by a paying adult.
About the Science Museum
As the home of human ingenuity, the Science Museum’s world-class collection forms an enduring record of scientific, technological and medical achievements from across the globe. Welcoming over 3 million visitors a year, the Museum aims to make sense of the science that shapes our lives, inspiring visitors with iconic objects, award-winning exhibitions and incredible stories of scientific achievement. Find out more at sciencemuseum.org.uk.
About Discover South Kensington
Discover South Kensington brings together the Science Museum and other leading cultural and educational organisations to promote innovation and learning. South Kensington is the home of science, arts and inspiration. Discovery is at the core of what happens here and there is so much to explore every day. discoversouthken.com