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Science Museum Group X Selfridges to host live science experiments this festive season

The Science Museum Group’s world-class Outreach team will be heading to Selfridges this December to amaze Christmas shoppers at its Bond Street store with a host of free live science experiments.

Science Museum Explainer performs bubble demonstrations © Science Museum Group © Science Museum Group
Science Museum Explainer performs bubble demonstrations © Science Museum Group

Taking place on the weekend of 14-15 December in the department store’s 4th floor toy shop, the collaboration will put a science twist on the traditional Christmas shopping experience, in the hope to wow unsuspecting shoppers and inspire budding scientists. Visitors to the store will be able to see a range of experiments performed live by the Outreach team, which feature dry ice, giant bubbles and rockets, and watch demonstrations of the Science Museum Group’s licensed products. These include a Make Your Own Crystal Set, Chemistry Lab, Microscope and Slimy Laboratory, all from licensee Clementoni.

Zuzi Wojciechowska, Senior Account Manager, Brand Licensing, at the Science Museum Group said: ‘We’re thrilled to be showcasing live science experiments at Selfridges this year. It’s such an iconic and magical location, especially before Christmas, and our fantastic Outreach team’s science demos will be equally jaw-dropping.

‘Inspiring audiences to engage with science is at the heart of the Science Museum Group’s mission, and our licensed products and Outreach visits help us to achieve this outside of our five museums. It’s a great example of in-store theatre and a unique offering that only the Science Museum Group can provide.’


For more information or images, please contact Zuzi Wojciechowska, Senior Account Manager Brand Licensing at the Science Museum Group on or Amrita Pal, Press Officer at the Science Museum on 020 7942 4096 or


About the Science Museum Group
The Science Museum Group is the world’s leading alliance of science museums, welcoming over five million visitors each year to five sites: the Science Museum in London; the National Railway Museum in York; the Science and Industry Museum in Manchester; the National Science and Media Museum in Bradford; and Locomotion in Shildon.

We share the stories of innovations and people that shaped our world and are transforming our futures, constantly reinterpreting our astonishingly diverse collection of 7.3 million items spanning science, technology, engineering, mathematics and medicine. Standout objects include the record-breaking locomotive Flying Scotsman, Richard Arkwright’s textile machinery, Alan Turing’s Pilot ACE computer and the equipment used by John Logie Baird to transmit the first ever television pictures.

Our mission is to inspire futures - igniting curiosity among people of all ages and backgrounds. Each year, our museums attract more than 600,000 visits by education groups, while our touring exhibition programme and websites bring our creativity and scholarship to audiences across the globe.            

Part of the Science Museum Group